Fearless self-expression, twisted modernity, and a strong emotional current come together to make the brand Dhruv Kapoor. Since its inception in 2013, the brand has been synonymous with revolution, transformation & independence.
By weaving empowerment into the fabric of the label, we aim to break the archaic rules of gender. For centuries, masculine energy has been revered, across cultures, as powerful and commanding. Conditioned by social norms, the world has believed that a feminine energy is less powerful because it is more emotional, more empathetic. But it is this emotion and empathy, combined with definitive power that we use to bring out the best of both energies in our creative expression.
Far from traditional aesthetic imagery, the brand depicts an endless play of past, present, and future. It is an unrestrained reflection of contemporary society and its interactions with the most diverse cultures where convention is re-defined in the tireless search of new perspectives.
The collections are defined by Kapoor’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics.
Transcending generations, the brand Dhruv Kapoor brings its ideology to life through tools of confident self-expression. Every collection reinterprets aesthetic codes through a new perspective and challenges the norm. Celebrating an individualistic sense of taste and awareness, our ideology thrives on innovation, freedom and empowerment.
ABOUT THE DESIGNER
Born in 1988, Dhruv Kapoor is the founder and creative director of his label. After high school, Kapoor studied at National Institute of Fashion Technology, New Delhi. This was followed by a brief stint in 2010 with Vogue India where he assisted the digital editor.
Kapoor moved to Milan in 2011 and completed his Master’s degree at the prestigious Istituto Marangoni. In 2013, he joined ETRO, and developed his expertise as a member of the womenswear design team. The creative freedom he got at ETRO and the city of Milan allowed him to develop his own vision and distinctive taste.
Dhruv Kapoor moved back to India and the brand showcased their first capsule collection in 2014 in Mumbai, earning great reviews from Indian and international press during Lakme Fashion Week.
In addition, the brand was awarded the Vogue India Fashion Fund 2015 declaring it the best emerging design talent from the country. In 2017, Dhruv Kapoor was listed as one of the 50 most influential young Indians by GQ India and in 2018; GQ India awarded the designer with the young designer award.
CORPORATE SOCIAL RESPONSIBILITY
As we advance forward, pushing boundaries and innovating season after season, we focus on our transition to a circular economy by minimizing resource inputs & waste by using energy efficient equipment and through an intelligent design process that ensures slowing or closing of such loopholes.
Our in-house production space is carefully planned, comprising of all equipment in compliance with the “Eco Product” standards as certified by respective brands ensuring fully dry head machines that utilize minimum energy.
ZERO WASTE INITIATIVE
In 2015, the brand adopted the zero waste initiative with the aim of minimizing production waste. The brand develops a limited edition capsule of accessories that are crafted from waste fabric by intelligent alignment of patterns during the cutting stage to ensure maximum utilization of resources.
The team carefully works with our diverse team to help them develop a mindset of inclusion. The hiring process is purely based on merit rather than social or ethnic backgrounds. We work towards building an inclusive work environment in which all individuals are treated fairly and respectfully, having equal access to opportunities and resources and can contribute fully to the company’s success.
The company adopted both, the ESI scheme and the Provident Fund initiative offered by “The Ministry of Labor & Employment” which is responsible to protect and safeguard the interest of workers in general and the poor, deprived and disadvantaged sections of the society.
ESI, Employees' State Insurance is a self-financing social security and health insurance scheme for workers.
PF, as a part of the employees’ provident fund organization The Constitution of India under "Directive Principles of State Policy" provides that the State shall within the limits of its economic capacity make effective provision for securing the right to work, to education and to public assistance in cases of unemployment, old-age, sickness & disablement and undeserved want.
The headquarters adhere to all requirements based on safety, security and hygiene as issued by the government of India and ensures a healthy work environment. As a part of our five-year plan, the company headquarters shall partially run on Solar Power by 2020.